Packaging should appeal directly to the consumer and give them the impression that they need that product in their lives. Usually this is done in similar ways across the competition in certain sectors. For example the packaging for women's face cream often shows a flawless female face as this is what the target consumer wishes to achieve. Milk packaging often shows images of cows, grass, flowers or the UK. This is because they want to show that the milk has been produced by cows that are in a pleasant environment and that it is supporting local cow farmers. By this concept then, cookie and biscuit packaging should have delicious images of the ingredients they contain or of an example of the product its self. For the most part this is correct however for früute cookies this isn't the case.

Clear re-sealable bags containing a simple stack of cookies, although it shouldn't seem so odd, goes against so many of the norms for packaging. The see through element allows the consumer to see the product inside which is a common element in packaging however it doesn't usually make up the entirety of the packaging. The use of simple typography and positive phrases gives a simple persona to the product, giving the feeling that the product is far more personal. Simple packaging design like this is very effective yet rarely used, perhaps because it shows the product, which requires honesty and a good looking product, these cookies however tick both these boxes. A brilliant example of packaging design by Ferroconcrete.

The bubbles in bubble envelopes are the main features that identify this type of packaging from other packaging solutions in the market. Bubble envelopes have not always been around and they were preceded by other models of padded envelopes. At first, during the pioneer years of mail and mail delivery, people would wrap items to be sent in mail with an assortment of materials such as cloth, papers, or anything that would offer some cushioning. These were bulky and would be cumbersome to send over long distances. They subsequently would attract high postage costs.

In later years after the invention of the envelopes, a company known as jiffy designed an envelope that had wood wool cushioning and this was the first true padded envelope. The product was very popular and was used for several years. Jiffy was later taken over by another company called Sealed Air. Sealed Air is the company that came up with bubble wraps. Sealed Air changed from producing padded envelopes with wood wool and instead started using the bubble wraps. This new design quickly became the preferred design. This envelope was preferred since it attracted less postage costs. This is because the cushioning was now made of air which has negligible weight as compared to wood wool. Also the bubble envelopes are less bulky and occupy less space. The materials used are also easier to get. Wood wool comes from wood and hence is not very eco friendly. Air is abundant and is recyclable.

Bubble envelopes are of different kinds and different envelopes may have different sizes. Different bubble sizes will protect contents of the bubble envelope in different ways. For example, the large bubbles are usually used to cover space which is essential in packaging so as to restrain contents from moving around in their packaging. When items move around, they are likely to get damaged. Smaller bubbles will offer great protection from external compression forces, vibration forces and shock forces. This can be particularly destructive but they are well cushioned by the air bubbles.

Bubble envelopes can be made from home. All one needs to have are the normal envelopes, (of whichever size), adhesive, scissors, and adequate sheets of bubble wrap. One will then cut the bubble wrap into dimensions that will fit into the envelope to cover both of the interior sides. One then applies adhesive on the inside part of the bubble wrap and sticks it to the insides of the envelope to create a perfect homemade bubble envelope.

People these days are getting more and more health conscious when it comes to eating out. Alternatives to fast food are constantly being searched for and yet again the bigger industry giants like Subway are taking over as healthy alternatives. To try and combat this smaller stores have started to up their game when it comes to branding and packaging. Making themselves more memorable and promoting all the good things about them. 

The use of an exclamation mark as the basis of the logo design gives some drama to the brand name and its tag line. The whole style of the design gives the feeling of freshness and natural ingredients (reinforced by the '100% natural' phrase used in the logo). The colour scheme appears very natural also, looking a lot like the kind of colour scheme you would find in a salad box, making the whole thing seem even healthier. The small glass bottles are also more easily reused and as they are heavier and more poignant - people are far likely to recycle them too.

To highlight the fact that last week was London fashion week and this week was the high fashion A-list affair of the Oscars, we are going to take a look at some fashion but of a highly irregular kind. There has been an influx of late, of dresses and outfits made entirely of packaging.

Firstly we have fashion made from product packaging, entire boxes, tubes, packets and lids have been used to create this dress modeled by Denise Van Outen. This makes for quite an interesting dress as the details of the packaging merge into patterns of colour and shape rather than having defined letters and images. If you are to squint at the dress it simply looks as though it has a broad range of colours and tones. If however you were to look at the dress in detail you can still see the logos, fonts and images of all the well known brands and their packaging.

We also have fashion made from packaging supplies. The above dress is DHL Haute couture made from bubble wrap and other assorted packaging materials. It seems to have captured the wild and over the top feel that most catwalk fashion has these days and the gold, yellow and red look great together.

Packaging fashion will not be the biggest hit on the horizon, despite the crazy of having tote bags made from old sweet and chocolate bar wrappers. It is doubtful indeed that we will see Jennifer Lawrence walking down the red carpet at her next premier wearing a dress made from padded envelopes. However it is highly enjoyable to see what the packaging would will do to keep up with the times.

Many items are always on the move being transferred from one region to another, from one country to another, and from one continent to another. Many items being used in one country will many times not have been made in that country but will have been imported from another place. This is because one country may not have the ability to make all the items it may need due to lack of technology or resources. Packaging of the items on transit is important as this will determine the condition of the products when they get to their destination. Some of the common packaging used for international shipping include, Cardboard boxes, mail bags, and padded envelopes.

What has made these packaging items exceptional is the protection they afford their contents and their cost effectiveness. These items are readily available all across the globe and are readily accepted by all. They do not cause any harm to man or the environment and are easily disposable. Costs incurred during shipping are also minimal since these packaging items are all of light weight and occupy minimal space.

The mobile phone is a commodity that recently appeared in the market but it has had a tremendous response from people the world over. It is one of the commodities that is still high in demand with it being one of the commodities that man relies on for everyday use. It is an electronic device used basically for communication but it has several applications that will assist in many other things such as a clock, calculators, calendar, diary, alarm feature, internet feature, and many entertainment applications. The mobile phone is a sensitive delicate gadget that should be handled with extreme care and sensitivity.

Padded envelopes are perfect for shipping mobile phones. This is due to the maximum protection that padded envelopes will provide the gadgets. Padded envelopes are designed to have air cushioning in the form of bubbles. The air bubbles will protect the items inside from all kinds of shock and vibration hazards. They will also completely conceal the shape of the items inside such that even by touch or squeezing one cannot be able to tell the shape of the contents and hence one cannot know the identity of what is in the envelope. This will help in protecting the mobile phones from theft.

Pa also have a tough plastic cover that gives a lot of protection from punctures, tears, abrasion, and moisture. The seal on many padded envelopes is also tough and tamper resistant. Some padded envelopes have a metallic foil that is used to protect electric devices.

Food for many people is a great way to get noticed. Food is the way to consumers hearts whether in the product or in the packaging. A trend very popular at the moment is making packaging for products that aren't food, look like food or look like they contain food.

This style doesn't directly say that it is food related packaging however the style is the same as that found on some sweet and chocolate wrappers. Especially the colourful kind found in tins. The idea behind this is to show a lighthearted sense of colour and also make them seem even more desirable - as they are a beauty product they are intended to show it can make a woman look appetising.

Johnny cupcakes is renowned for its imaginative packaging and the most popular is to do with food. The selling point for Johnny cupcakes is the fact that despite their brand name, they actually sell t-shirts, clothing and accessories. The frosting can, with fake frosting even dripped down the sides this looks like a highly realistic piece of food packaging. It even has 'nutritional values' on the back of the tin. These packaging designs make the clothing special as they are individual and something not seen before.

Whether it's food, gadgets or household items, if the packaging is right it can make us happy as can be. Why is this? What is it in this disposable outer shell that we love so much when it is what's inside that truly attracts us?

Often, particularly when it comes to buying food, when the price difference is little the final product selection comes down to the packaging. The better suited the colouring and style is to your tastes the more likely you are to purchase the product and with particular products come certain target markets and these markets may have specific feelings about certain designs and colours so can be more easily targeted is the packaging is gotten right.

For example, this pasta packaging is aimed at a sophisticated target market as it is a premium product that requires prior knowledge of what to cook with it as well as how to cook it, suggesting that the consumer purchasing this may have some experience in the field of luxury home cooking. This is reflected in its packaging. The simple earthy colours are quite basic, meaning to reflect the basic element of a meal these ingredients would make up. The quality of the colour and box however is far higher that the ordinary basic product. Because of its luxurious target market this packaging design has been designed to keep up with the trends in colour and pattern, as its label shows. The pattens reflect the beautiful typography that has been chosen and the whole ensemble shouts luxury product.

Professional businesses will want professional solutions to all their endeavours. This includes professional solutions to their mail and delivery operations. Mail and delivery is a major pillar in communication among; the workers in the company, suppliers, clients/ customers, and other associates. The kind of packaging that the company will use in sending messages to all these people will have a strong impression on the people about the company. People will have an image implanted from the packaging alone i.e. does the company care about their customers, do they push for quality in their undertakings, do they pay attention to detail and many such things. An example of quality packaging material for mail is mail lite padded envelopes. 

Companies that would wish to use mail lite envelopes could add value to the envelopes by pre-ordering envelopes that are branded with some of the company’s identity. This could be company’s name, logo, colours, or a combination of all. Additional decorations or writings could be added that will add value to the packaging.

Mail lite padded envelopes are at the peak in quality among all the available envelopes. They give protection to their contents that cannot be equalled. This is a point that will not be lost to all who receive mail in branded mail lite envelopes. They will feel appreciated since the company sent mail in the best packaging available which is generally more costly. It will give them confidence to know that the company cares for their property and will go to great lengths to protect it from damage. The people will also be able to instantly recognise the mail and associate it with the company due to the branding on the padded envelopes.

Mail sent in mail lite envelope will help reduce losses caused by damages. When a company sends an item and the item does not get to the recipient in good condition, the company may be forced to send a replacement; using padded envelopes will greatly reduce the chance of the contents getting damaged. The contents are also protected from prying fingers that will try to figure out the shape of the contents in the envelope. Some malicious people do this to invade other people’s privacy and satisfy their curiosity while others will do this with an intention of stealing if they find out that the envelope has valuables. The padding in mail lite padded envelopes effectively masks the contents’ shape and prevents this.

Sometimes in life, we all need a little bit of awesome, whether it's the packaging or the product its self. I think it is important that we feed our brains with something interesting and awesome every now and again.

This is a whole new take on the chocolate coin. If you love to play poker then you'll love this. Chocolate packaged up as playing cards, coins and poker chips. The bright and colourful chips are very cool, betting chips are often a cool trinket that people like to collect and chocolate ones are even cooler. The playing cards too are fantastic, this package is a gambling chocoholics dream!

It really is difficult to understand both the packaging and the product here. Chocolate milk is a highly enjoyable substance we all liked to indulge in as a child and beer is something us adults enjoy too. Put them all in the same product and what you have is awesome, mixed with something a little revolting... The packaging does a great job of getting the ingredients across before the consumer has even read the writing. The bottle is a classic beer bottle shape with the brewery logo embossed in glass on the side. The majority of the imagery is a cow eating a bar of chocolate which says all it needs to say. The typography is very Willy Wonka/Alice in Wonderland in style which reflects the weird nature of the flavour.

Packaging never fails to give me something to smile about and the Valentines packaging is superb. There is something special about valentines day, If you get rid of all the disgruntled men and tacky gifts and focus on some of the better things. It isn't half bad for an over commercialised pointless day if you take everything with a pinch of salt and enjoy it for what it is. One of the best parts of commercial valentines day is the packaging.

Valentines vodka, whoever said that valentines didn't inspire some of the best products. The red theme, swirly typography and simple bottle says valentines all over it without being stereotypical and tacky. The vintage style of the drawing says a lot about the product, that it is refined and stylish with its roots in the past.

Coca-cola have teamed up with Diane von Furstenberg to create some really cute valentines day packaging for the popular fizzy drink. The diet version of the drink has been chosen partly because of the colours but also because it is a very feminine design and women are far more likely to drink diet coke than ordinary coke. The design is obviously themed for the day of love, the red love heart is visible from a distance only adding to the persona of theis iconic design.