Vintage is a buzz world in most categories today. Whether that be fashion, furniture, art, packaging or a whole host of others, vintage is the it thing to have. Needless to say vintage packaging is being re-created everywhere and this Marvis toothpaste is a fantastic example. Vintage refers to something at least 20 years old or more, it is important, especially when something is being described as vintage in style and not actually vintage, that this is the correct label to give it.
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Marvis toothpaste is a well established brand which has been around for years. Unlike most of today's toothpaste market they have kept a classic look about them rather than looking ultra slick and modern. This vintage style makes good use of attractive colour options, classic typography and a distinctive packaging shape.
Image from Pinterest
That said, people often refer to certain packaging styles as vintage when they are not. Above is an example of retro Vaseline packaging, retro is something that doesn't fit into the current time period. The above packaging has a very retro feel about it, the style of the designs and shape of the product overall is very pleasant and American feel.
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