We are all so used to certain products being packaged in certain ways that when something is packaged alternatively people notice immediately. Being ahead of the packaging trends (or setting them in effect) is the only way to get a consumers attention in the ongoing war of brands and products.
Source: Pinterest
Johnny Cupcakes is, weirdly, a t-shirt brand. It's t-shirt packaging is not t-shirt packaging, it is 'frosting tins' and 'ice cream tubs'. Everything from the style and shape to the label and materials used to put this packaging together is exactly the same as those found on frosting tins and ice cream tubs. The originality when it comes to the packaging is one of the reasons these t-shirts are so sought after.
The weirdest element of this packaging is the fact that it was packaging originally designed for a different product. Usually packaging is created to hold a product in the most efficient way but now things are so competitive, the brief for producing new packaging designs has changed entirely.
The weirdest element of this packaging is the fact that it was packaging originally designed for a different product. Usually packaging is created to hold a product in the most efficient way but now things are so competitive, the brief for producing new packaging designs has changed entirely.
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