Kleenex are an internationally known brand when it comes to the tissue market. They have created and changed the standards in packaging design for tissues, selling several different sizes and in the past couple of years making patterned packaging the must have tissue box design. To keep on top of the game they have started bringing out limited edition ranges of their packaging. These have been based on different styles and designs, giving the consumer the opportunity to purchase something that will match their own style and home decor.
Image from Pinterest
This year Kleenex are working with the online community for artists and creatives, talent house. Submissions will be based on a brief working around the ideas of current and future interior and fashion trends. After a 6 week submission period a top 10 list will be created and the consumers will be able to chose the final three designs on Kleenex's Facebook page. This not only gives consumers the chance to be directly involved in the packaging design process but also to support and take an interest in today's young and talented designers - giving them some exposure. Stay tuned in the next couple of months to take a look at the shortlisted designs and the finalised packages.
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