7 Eleven is a popular food chain in America, they sell food throughout the day including a great selection of coffee and breakfast foods the packaging for which has been re-designed to give them an updated look to better reflect the brand.
Image from the die line
The classic 7 Eleven colours and stripes have been turned into something even more iconic with this new design. The outline of the 7 has been made with a combination of green and white stripes along with orange and red ones showing the 11. These stripe designs have been applied across all of their packaging materials from coffee cups and sugar packets to takeout bags and napkins. They have unified their packaging as a recognisable whole which allows consumers to get familiar with their products as well as attracting new consumers with their enticing products surrounded by their highly recognisable packaging. The design by BVD was intended to be simple and represent the brand as a whole without the use of a ton of text and images.