Trends in the world of packaging happen just as much as those in fashion and other sectors and one of my favourite trends is packaging that is very visual. Mostly full of images, textures and patterns.
The clear end of the packet shows the pebble looking fruit candy (the packaging world has seen weirder products believe me) with a clear image of what it looks like inside. Despite this packaging showing the actual product rather than images, the way the packaging is laid out makes it appear very visual.
This packaging is very visual. The images of the fruits, some left untouched, some cut and photographed in an artistic fashion.
Despite only being a single colour image, it still makes up the majority of the packaging and inserts an element of humour.



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