Tetra Pak have long been king in the carton and liquid packaging world but the on the go drinks industry has remained untouched by them. That is all about to change with their new style of packaging. The Tetra Prisma Aseptic 330ml cartons comes with a resealable 'dream cap' allowing consumers to enjoy the product on the go without worrying about finishing it all at once or spilling it on their travels. It is totally different to anything else on the market at the moment and for Jimmy's Iced Coffee, this is sure to be a great USP for the time being.
The shape of the packaging looks new and exciting and is sure to get its self noticed by consumers. The design on the packaging has been well thought out, the banner with the slogan 'Keep your chin up' has been placed on the carton in such a way that the folds in the cartons design accentuate the banners shape and make it look more attractive.

The product its self will be packed in the UK, the first of its kind to do so. Overall the entire design has a fun and endearing feeling, on trend with the typography styles and its slogans. A really great start for this Jimmy's Iced Coffee and for Tetra Pak's new design.

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