One of the hottest trends around when it comes to sweet treats is the macaron. Coming in a huge range of different colours often it's packaging is bright and bold. This macaron packaging however is far more subtle and gentle than most.
By picking up on some of the softer but still bright and brilliant colours the Mexican design studio Anagrama have made this french confectionery shops packaging to a far more exclusive level. The plain white background gives the whole thing a delicate feel while the pastel coloured brush strokes make it appear as if each box has been hand painted for the consumer. Each of the colours are reflected in the macarons packaged inside and the gold typography makes it seem very exclusive.