One thing Coke is renowned for is its limited edition packaging. From the holiday season and sporting events to promoting popular music artists, movie releases and fashion labels - Coke's packaging is always current.
Source: Universal Exports
With the release of Daniel Craig's second bond film 'Quantum of Solace', Coke's 'Coke Zero' product became 'Coke Zero Zero 7'. Using the popular gun barrel circle and a silhouette of Daniel Craig's incredibly popular embodiment of James Bond gave this bottle a cool, serious image.
From cool to Christmassy, Coke's contribution to the holiday season came in the shape of a Christmas ornament. Adorned with plenty of snowflakes and the traditional Coca-Cola Christmas characters (Santa and his polar bear buddy) Coke built on their highly popular Christmas advertisement - everyone knows Christmas is coming when they see the Coca-Cola lorry.
Creative Director at Chanel and excellent designer in his own right, Karl Lagerfeld let Coke use his iconic silhouette for a limited edition 'Coke Light' product. Synonymous with Chanel and Fendi his image represents high-society fashion and excellent design.
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