An Armenian creative design company that specialises in packaging, identity, print and advertising. They have created some really wonderful pieces of packaging that from both a design and consumer perspective can truly be admired.
Backbone have used the main focus of each brand to bring the packaging to life. The honey focuses upon its source and the beauty in where it came from. Mojo yoghurt drink is about the colour and liveliness of the fruit, each different fruit replacing one of the letters of the brand name so that the product flavour is easily distinguishable. The packaging for iscream is a minimalist approach to ice cream packaging. Using plain white to emanate the fresh cold feeling and clear, high quality pictures of the flavours available.

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